From boutique fitness studios to gyms and wellness clubs, we provide specialized services from concept to completion.
With a portfolio of more than 200 projects worldwide, we understand every aspect of startup, branding, designing, and building a successful fitness business. Our skilled team balances creative imagination with technical excellence to protect your investment and bring enduring value to every stage of the project. With decades of experience, we place purpose at the center of every decision.
Beyond the caliber of our work, we are defined by intelligent architecture, a deep connection with our clients, and a belief In the transformative power of movement, music, and community.
Trusted by entrepreneurs who crave originality, expertise, and results, we have the resources and experience necessary to develop a wide variety of projects in any size, scope, or location.
Startup Guidance and Planning
Brand Identity, Visual and Verbal Language
Architecture and Interior Design
Test Fit Drawings, Hypothetical Models, Design Standards
Illumination, Audio, and Projection
Residential and Hospitality
Site Selection, Feasibility Analysis
Preferred Industry Pricing
We give ambitious owners the unfair advantage
By uniting our talents from the music, design, marketing, and fitness industries, our projects speak to your audience and have impact and influence your competitors cannot match. The Unfair Advantage will elevate your brand, and we’ll create what is uniquely yours and bring it to life.
01
Jump in
Time is often our most valuable resource. So, we’re nimble. We’re quick. We’re resourceful. You’ll work directly with the people creating your project. There are no middle layers or hidden fees, and that transparency strengthens the partnership.
02
Dig deep
We challenge what has been accepted in the world of fitness design and connect through purpose-driven spaces, taking cues from everything that your members see, touch, hear, and smell.
03
Aim high
We reflect on who your brand will serve – not through marketing research or demographic targeting, but through honest collaboration with instructors, front desk greeters, cleaning crews, and most importantly – the people who spend time and money with you.
Work
Ignite your imagination with spaces drenched in bold, high-energy glamour or calm, restorative luxury. We design sensory landscapes with acoustically balanced music and lighting that adapts to the energy of the room.
Shine Cycle
Brunei
Cyced
Texas
Blackbird
New Jersey
Half Moon
Jamaica
Physiq
Oregon, Arizona
Ritual
New Jersey